Option A: In 5 minutes or less, you and I can generate ideas you'll like and can use plus an email outlining what was covered. How you can prove to others for less than $500 that your business can profitable generate revenue? That's the challenge we should complete in less than 5 minutes. The cost for the 5 minutes is $ 0.00 or less than $5.00 if through LiveAdvice.
How will you generate revenue when you launch a new business or a new product? Second to "Vision", the "Revenue Formula" is the most important as you can read in the document, "10 Keys to a Business Plan that Gets Funded," at: http://bwlynch.com/exxel/index.html
Skeptical?: How could you possibly do marketing before you start your business? Which of the following under $500 projects might work for your product(s) or service(s):
- generate orders using direct
response - This is appropriate for products under $70. Postal mail is
usually best. Publication inserts and Radio can also practical for under
$500. - on you own? -
- generate qualified leads using 2
different offers to compare. Then call respondents.
- pay for cold calls on
the Core Buyers, the people or organizations for whom what you offer has
the highest impact
- run banner ads on the
web for under $200 (to generate leads)
- send content to targeted
Opt-In Email address participants
- to "buy keywords and
phrases" used at search engines
- to give something very
similar or the same away as what you will sell to core target customers
for their frank feedback
- to run classified
ads
I've been actively involved in creating and improving revenue formulas of all kinds from launching new shoe styles at Florsheim to $20, $40, $100 and $200 direct response items, products, and services with price points of $500, $200, $10,000, $50,000 and $250,000.
As an entrepreneur who bootstrapped from $1,000 and a $10,000 to $5 million in revenue then raised capital and eventually publicly traded at over $30 million in revenue.
For more see my Bio at: http://bwlynch.com/bio
Option B: Learn and implement yourself.
For all Testing: To keep your total cost low and the value of the findings from testing high, you will want to go through a few interations of your "value proposition" with an "advice panel". Once you have their feedback, proceed to the real testing -- like a direct mail Control and Experiment.Before any market test:
- A Full Offer, Control: Start with a very rough draft of a full page ad. Call it your "Control" for now.
- A Full Offer, Experiment: Next make a derivative, usually with a very different headline and appropriate lead-in copy. Call it your "Experiment."
- More Value-Props: Your 3rd item is a page with several different offers including the headline and either a narrative to explain further to the reader.
- Advice Panel: All 3 items are put in front of whoever you respect that will take the time, at least 3 to 5 marketing experienced people or instead 10 or more among those targeted as customers. These mock customers can be friends who identify with the needs even if they do not currently have a relavant need.
- Iterate with Panel: Use the feedback from the Advice Panel to iterate with them. Create new or revised versions of the Control and Experiment. The new Experiment may even be a different value proposition from the prior one, a value proposition (the headline plus the explanation) from your "More Value Props."
- Your Real Test: Your test with a meaningful number of potential customers should use both the Control and the Experiment value propositions that result from your Panel interaction. When you have a very abstract and high priced offering (product or service), even your Real Test will need to explore, to iterate and to refine your value 2 propositions.
Ask by email and name the approach you want to know about like classified ads or cold calls: What are very good reference materials about ...
Or call for 5 minutes to sort through your particular plans and issues.
Bruce Lynch
bruce2@bwlynch.com
617-759-8354
- BWLynch Site – Exxel Site – GuerrillaMarketing Extreme – about Bruce